In his address, Jobs said, "This is a day that I have been looking forward to for two and a half years," and that "today, Apple is going to reinvent the phone". The original iPhone was introduced by Steve Jobs on Januin a keynote address at the Macworld Conference & Expo held in Moscone West in San Francisco, California.
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Instead, Cingular Wireless gave Apple the liberty to develop the iPhone's hardware and software in-house. Apple rejected the " design by committee" approach that had yielded the Motorola ROKR E1, a largely unsuccessful collaboration with Motorola. The development cost of the collaboration was estimated to have been $150 million over a thirty-month period. Īpple created the device during a secretive and unprecedented collaboration with Cingular Wireless, now part of AT&T. Apple purchased the "" domain in December 1999. The whole effort was called Project Purple 2 and began in 2005. When Jobs reviewed the prototype and its user interface, he saw the potential in developing the concept into a mobile phone to compete with already established brands in the then emerging market for touch screen phones. Jobs recruited a group of Apple engineers to investigate the idea as a side project. This helped with removing the physical keyboard and mouse, the same as was common at the time for tablet computers, human machine interfaces and point of sale systems. He decided that the device would require a triple layered capacitive multi-touch touch screen, a very new and advanced technology at the time. The stylus was a common tool for many existing touchscreen devices at the time including Apple's own Newton, launched in 1993. In 1999, Apple CEO Steve Jobs envisioned an Apple touchscreen product that the user could interact with directly with their fingers rather than using a stylus. The iPhone largely appealed to the general public, as opposed to the business community BlackBerry and IBM focused on at the time, and by integrating existing technology and expanding on usability, the iPhone turned the smartphone industry "on its head". The introduction of the App Store allowed established companies and startup developers to build careers and earn billions of dollars via the platform, while providing consumers with new ways to access information and connect with other people. It quickly became Apple's most successful product, propelling it to the most profitable company at the time. The iPhone was one of the first handheld devices to combine a multimedia player, telephone, and internet browsing capability on a touchscreen display. Its successor, the iPhone 3G, was announced on June 9, 2008. It featured quad-band GSM cellular connectivity with GPRS and EDGE support for data transfer, and made use of continuous internet access and onboard processing to support features unrelated to voice communication. The device broke with prevailing mobile phone designs by eliminating most physical hardware buttons, and eschewing a stylus for its screen-based interface, instead featuring only a few physical buttons and a touch screen.
After years of rumors and speculation, it was officially announced on January 9, 2007, and was released in the United States on June 29, 2007.ĭevelopment of the iPhone as a product began in 2005 and continued in complete secrecy until its public unveiling. The iPhone (also known as the iPhone 2G, iPhone 1, iPhone (original) ) is the first smartphone designed and marketed by Apple Inc.
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